The humble pea. Whether they are Snap Peas, Snow Peas or Petit Pois, these little, typically green, gems are quite versatile. Most folks only think of peas as the vegetable you boil, steam or mush to eat with fish and chips, but within the beverage space, the humble pea has been making flavour waves for quite a while.

A botanical is defined as a substance used either as a food or a medicine, derived from plants, fungi, algae or lichens.* But for many, the immediate visual the word botanical conjures up tends to be herbal or floral, a common inclusion in culinary and non-alcoholic beverage applications, such as herbal teas. But with the increased drive for the depiction of natural, supported by provenance, in our food and drink space, 2024 will see the rise of the use of botanicals across far more categories.

The low and no alcohol market is booming. The younger generation are drinking alcohol more mindfully, whether that’s completely cutting it out or consuming it only on special occasions. Brands need to be reacting to this movement and offer innovate alcohol-free options.

The low and no alcohol market is booming. The younger generation are drinking alcohol more mindfully, whether that’s completely cutting it out or consuming it only on special occasions. Brands need to be reacting to this movement and offer innovate alcohol-free options.

Ever since Sushi exploded in popularity in the UK nearly three decades ago, consumers have come to crave the distinctively pungent flavour of the unmistakable green paste that is Wasabi.